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With Shared Mobility, Udo is Always Flexible – New Spot Launched During European Mobility Week

With Shared Mobility, Udo is Always Flexible – New Spot Launched During European Mobility Week

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Use it, don't own it. Or "Udo" for short. Udo has been Bremen's carsharing mascot for many years now and finally, he's teaming up with the rest of the SHARE-North partners to demonstrate how using shared mobility makes his life more convenient.

The animated mini-film accompanies Udo through a normal week. Using ridesharing, bikesharing, carsharing and public transport, Udo and his friends are able to meet their mobility needs with ease. And all without owning a car!

The mini-film was launched during this year’s European Mobility Week (September 16-22, 2020) by the SHARE-North project and was featured in movie theatres in Bremen and in social media throughout the North Sea Region.

The idea for the joint film was developed by the SHARE-North project partners and the storyboard created by the city of Bremen together with the Atelier Krake in Bremen, who also did the animations.

The film is currently available in English and German on YouTube in its entirity as well as separate, social media suitable segments per mode here.

The film will also be available in Norwegian and Dutch soon.

30 Sep 2020