Share North
Udo goes Dutch
Udo, short for "Use it, don't own it", has been the face of Bremen's car-sharing campaigns for some years. Now, SHARE-North partner Advier has taught him how to speak Dutch!
The Udo figure has graced various car-sharing public awareness campaigns of the City of Bremen for several years now. During the Interreg North Sea Region IV B Project CARE-North plus, a short and entertaining advertising spot was created in which Udo and a friend, who have very similar mobility needs, demonstrate the difference between car-ownership and car-sharing use. This spot was developed in English, German and Norwegian (by the City of Bergen).
Due to Udo’s popularity, SHARE-North’s Dutch speaking partners decided it was high time for Udo to learn to speak Dutch. Watch the full video below and enjoy!: